Consumer Psychology

How to succeed in psychological marketing

Here are some psychological tactics I use to achieve success in connecting with customers...

  • People can be persuaded to your side with a good story.
  • People only do things for the good feelings they get.
  • People will pay any amount of money to have their inner states changed.
  • People only buy from people they know, like, and trust.
  • People make snap decisions about you and your business based on little things you usually overlook, even the paper stock of your business card.
  • People pick up on your energy, more than on what you say or do, and decide if they should or should not work with you based on what they sense.
  • People know when you are lying, though some may mistrust their own instinct.
  • People want you to do what you say you will do when you say you will do it; they will reward you if you go one step further and deliver more than what they expect sooner than when they expect it.
  • People only act for self-serving reasons, no matter what they say or you think.
  • People will never change their human emotions or basic desires, only their dress and their tools will change.
  • People never question their own beliefs; so don’t try to change them.
  • People cannot tell you why they buy anything or predict if they will buy something.
  • People always respond to free offers of something interesting to them.
  • People will believe a wild claim if it is just this side of unbelievable.
  • People will spend their last dime to be entertained.
  • People respond to flattery.
  • People want to be happy. Period.
  • People want low prices while still wanting the best deal.
  • Anger is a happy endorphin feeling.
  • People can tell if you don’t believe in your product or service.
  • People respond to enthusiasm.
  • People will follow commands that make them feel superior.
  • People buy for emotional reasons and justify their decisions with whatever logic they can find or create, no matter how ridiculous.
  • People idolize the past, complain about the present, and fear the future.
  • People will never argue with you if you never make them wrong.
  • People are deeply affected by what others think.
  • People always act for positive reasons, even if the behavior is negative.
  • People will read any length of sales copy as long as it is interesting to them.
  • People become information junkies when they are interested in buying.
  • People will respond to you if you get out of your ego and into theirs.
  • People want to be recognized.
  • People want to be loved.
  • People are interested in other people.
  • People are interested in the new, the offbeat, and the unusual.
  • People are always interested in women, babies, and pets.
  • People love food and will read a recipe stuck in a sales letter.
  • People universally feel deprived.
  • People do not care about you or your business until you show them how you can help them.
  • People will mentally fill in holes to complete a story or sales pitch.
  • People will deny that advertising works while responding to ads.
  • People will read an ad if it doesn’t look like an ad.
  • People will believe a news story over an advertisement hands down.
  • People are collectors of something, whether of books or thimbles or recipes, though they may deny it.
  • People will continue with a bad habit until it hurts.
  • People will do whatever you want as long as they don’t have a counter-thought to your request. Handle the objection and they will comply.
  • People unconsciously respond to your unconscious intentions.
  • People feel that something or someone else is in control and desperately seek ways to have power again.
  • People think about sex far more than they will ever admit.
  • People will always deny that psychology will work on them because they are too smart and clever for it to work.